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The importance of having a target demographic.

Target demographics.   You’re used to hearing this, I’m sure, in many introductions to marketing & advertising. What is the average sex, race, age, etc, of my targer audience? People in the repair community ignore this, because, frankly – it DOES...

Scared of insurance? Never!

I posted this to eTech Parts’ facebook page a while back. Editing it slightly for the blog. People think that insurance is competition for independent repair shops. Some customers will discuss how they can just use insurance, but more often, lately, I speak to...

One of the reasons Yelp! sucks

A large reason Yelp! sucks, IMO, is that people are often rating products or services from an ignorant point of view. Take this example below. I’m fairly certain the person writing this has no experience in this industry. So they have no idea that the best...