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A lot of new business people fall into the trap of trying to be too nice to everyone. Unfortunately, sometimes I fall for that, four years into this. I pay nearly $4000/mo for a warehouse & repair shop 2 blocks from Penn Station, and for assistant workers in the operation of the supply and repair […]

This industry has its moral issues.  The one I'd like to discuss today, is expansion. There are many devices out there with many issues that the average joe is going to encounter. How do we decide what we're going to fix and what we won't? Almost every business tries to grow too quickly. There are […]

Mission Repair recently released a lifetime warranty. I like the idea of a lifetime warranty. Kudos to them for not being afraid to advertise it. The idea being, if you break your device again, you pay a reduced rate to have it repaired again instead of full price. I've been doing this since 2008. However, […]

For years, I had a by appointment business model. Set a time, location, and model of your machine, and someone will come to you. In addition to the house call business model, you can also come by the workshop to have your machine fixed. Call and set up an appointment if you want someone to […]

As the WSJ article on the homepage states, this company kept prices down by utilizing "free" real estate - bartering technical repair services of recording studio gear & broadcast consoles for workshop space to perform repairs. Well, finally, this has come to an end! The workshop is open, and it's all us, @ 251 W. […]

I'd really like for this blog to be more than a keyword orgy to improve SEO or "AND AN APPLE CERTIFIED TECH WILL REPAIR YOUR DEVICE!!!111" mess. I don't care much about Apple certification, and I'm not trying to hook you in on some "WE LOVE APPLE DEVICES SO MUCH AND UNDERSTAND HOW YOU DO […]