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I think I have settled in my mind what is wrong with New York pricing.   The idea we have here is to charge what we feel is fair for a) The effort required. b) The skill required. c) The time we put in to learn the skill required. d) The tool required. e) The […]

Unibody display assemblies are expensive; especially for split back unibodies. Before I delve into this blog entry, let's first define what I mean when I say "split back" Unibody. A split back Unibody is a Unibody Macbook Pro from 2008, when the battery was user removable. Every Macbook  where the back cover is user removable is […]

We will soon be offering full assembly replacement services to the end consumer as well as to repair centers. Many companies have offered these services in the past, with two common pitfalls. a) They buy the part from Apple, at high markup and pass it off to you. b) They give you a used assembly, […]

You probably do your research before using a company that provides an important service. Companies understand this, and need themselves to be viewed in the best light possible by the savvy customer. I'll let you put together what's going on here, through these three pictures. Make sure to use a fine tooth comb to search […]

Check it out: https://www.rossmanngroup.com/img/copycat.jpg If you want to see the eBay ads: Theirs:  http://cgi.ebay.com/iPhone-4-Cracked-Glass-Screen-Repair-Service-/300573826929?pt=LH_DefaultDomain_0&hash=item45fb989f71 Ours: http://cgi.ebay.com/iPhone-4-Cracked-LCD-Glass-Screen-Repair-Service-/290571245208?pt=LH_DefaultDomain_0&hash=item43a7655698 I'm sure this will get changed once they get wind that I caught them copy and pasting our entire work. The funny thing is there are tons of companies that put effort into good design. My design is god awful […]

A lot of new business people fall into the trap of trying to be too nice to everyone. Unfortunately, sometimes I fall for that, four years into this. I pay nearly $4000/mo for a warehouse & repair shop 2 blocks from Penn Station, and for assistant workers in the operation of the supply and repair […]

This industry has its moral issues.  The one I'd like to discuss today, is expansion. There are many devices out there with many issues that the average joe is going to encounter. How do we decide what we're going to fix and what we won't? Almost every business tries to grow too quickly. There are […]

Mission Repair recently released a lifetime warranty. I like the idea of a lifetime warranty. Kudos to them for not being afraid to advertise it. The idea being, if you break your device again, you pay a reduced rate to have it repaired again instead of full price. I've been doing this since 2008. However, […]

For years, I had a by appointment business model. Set a time, location, and model of your machine, and someone will come to you. In addition to the house call business model, you can also come by the workshop to have your machine fixed. Call and set up an appointment if you want someone to […]